Ok so my job title is ‘Principal UX Architect’ for an interactive design and marketing digital agency. Typically I have a hard time explaining what that is let alone what a UX Architect is. Part of what I do is technical, and that is doing programming or software engineering and the other part is artsy designee things. Now granted a lot of my work is UX ‘Design’ so things like wireframing, persona and user story development, and traditional ui design kinds of things but I also get into helping with market strategy analysis and the like. As a Microsoft MVP I get to drink a lot of their kool-aide and I was recently asked to be part of the keynote of a Microsoft internal conference and they did this video from the developer standpoint to play right before I walked on stage. Here it is and hopefully it will help explain some of what I do.