Episode 13 – Data Integrity and Baby Bunnies

rules of normalization

rules of normalization

In the modern world more and more it is the data that is important and not any particular bit of hardware.  (oh and yes a bunny did die in the creation of the stories in this podcast) Certainly its true with me that data is what’s important.  In this episode we talk with Teresa Burger about the importance of referential integrity and data architecture and why you should care and why some people should just step away for the database before you hurt they hurt themselves or their data… and generally why people and business’s should be more OCD about their sacred and holy data…

Thou Shalt Normalize Your Data or the hounds of h3ll will come to corrupt your integrity…

Check out Teresa on twitter at: https://twitter.com/t_burger

or her blog here: http://geekswithblogs.net/tburger/Default.aspx

Special Edition: What I Really Do for a Living (the developer side)

[wire] stone

the [wire] stone logo from the Seattle office

Ok so my job title is ‘Principal UX Architect’ for an interactive design and marketing digital agency.  Typically I have a hard time explaining what that is let alone what a UX Architect is.  Part of what I do is technical,  and that is doing programming or software engineering and the other part is artsy designee things.  Now granted a lot of my work is UX ‘Design’ so things like wireframing, persona and user story development, and traditional ui design kinds of things but I also get into helping with market strategy analysis and the like.  As a Microsoft MVP I get to drink a lot of their kool-aide and I was recently asked to be part of the keynote of a Microsoft internal conference and they did this video from the developer standpoint to play right before I walked on stage.  Here it is and hopefully it will help explain some of what I do.

related links: the [wire] stone home page